fbpx
This is an empty menu. Please make sure your menu has items.
This is an empty menu. Please make sure your menu has items.
cropped-telechargement-8.png

Digital Marketing

Programs
Professional Master in Digital Marketing

Duration

2 years (3 semesters +final year project)

Study Plan

See our study plan

Pre-registration

Register

Flyer

Download Our Flyer

Program Objectives

To address the significant needs of businesses for digital skills applied to marketing and to prepare young professionals to capitalize on new practices and anticipate future technologies and developments in the field of marketing.

Enables students with a background in business, computer science, and marketing to better grasp the new opportunities presented by the web, social media, and the broader digital world.

  • Graduates from various specialized university institutions in economics, management, marketing, computer science, finance, accounting, management, business, and economic and social administration, who have successfully completed their third year of a bachelor's degree.
  • Professionals seeking to acquire training and possessing the equivalent of a bachelor's degree.

Students who have completed the M1 of an equivalent master's programme may enter the M2 programme. Candidates are selected by a Master's committee after an oral interview.

For more details, click here.

Job reference framework Targeted Current and Future Professions

Students possess a highly sought-after profile by companies in various sectors. The employment prospects are as follows:

Digital marketing manager

  • SEO Strategist

The SEO Strategist is a specialist in search engine optimization. Their main mission is to improve the ranking of a website in search engine results for specific keywords.

  • Growth Hacker

The Growth Hacker is increasingly in demand in the fields of IT and digital marketing. This web marketing specialist is actively sought after to increase the company's growth by ensuring increased visibility around the products and services offered.

  • Social Media Manager

The Social Media Manager is a key element of any digital communication strategy. They are responsible for the social media platforms where the company (or brand) the candidate works for is present. The role of a Social Media Manager requires a strong command of the French language and a certain ability to synthesize information. They need to be responsive and actively engage with the community when called upon. Having skills in search engine optimization (SEO) can be a plus.

  • Content Strategist

The Content Strategist is a role that involves creating and managing online content for a company. This profession requires good writing skills and mastery of key languages, primarily Arabic, French, and English. The salary of a Content Strategist is calculated based on years of experience. It can range between €25k and €40k gross per year.

  • UX Specialist
  1. "Versioning" of Professions:
  2. Versatility, Key Skill
  3. The End of Strategic Plans: Traditional Marketing Jobs Transition to the Digital Realm

Emerging New Professions

Annual Academic Schedule 2024/2025

Download

YOU CAN DISCOVER IN THE SAME CATEGORY

LICENCE IN FINANCE
LICENCE IN MANAGEMENT
LICENCE IN ACCOUNTING

WHAT OUR STUDENTS SAY...

Odilia Eunice Shelcie MOUSSAVOU Graduate with a Bachelor's Degree in Computer Science, specializing in Network and Systems Engineering

"I am incredibly grateful to have been accepted in 2021 into the prestigious Bachelor's program in Computer Science, specializing in Network and Systems Engineering. Although this journey was full of challenges, I refused to give up and was supported by amazing people who believed in me and helped me achieve my goals. After earning my degree, new opportunities opened up, allowing me to work in exciting fields such as network and system security, as well as mastering system and network administration. I am particularly proud to use my skills to guide others as a recruiter in my home country, GABON. My journey has taught me that perseverance and believing in one's dreams can lead to unexpected and inspiring successes."

Amal LANDOLSI Graduate with a Professional Master's in Logistics and International Trade

I am Amal. As someone looking to expand my knowledge for my career, I was searching for a Professional Master's in Logistics and International Trade. Thanks to UPES-Mégrine, I found exactly what I had been looking for. UPES provided me with everything I needed and what had been missing in my career. A professional master's degree from a prestigious institution like the Private University UPES. My university offers extensive knowledge and experience, blending diversity and interculturality. A big thank you and congratulations to UPES!

Jalel CHINE Graduate in Engineering Program

"UPES is an excellent institution for earning a national diploma in the field of Engineering. Qualified professors provided us with comprehensive knowledge in fundamental areas of computer science. The year is demanding but very effective. Thanks to the knowledge gained at UPES, I was able to secure a job with an international company. After successfully completing my final internship, I was offered a position as a Development Specialist with the company where I interned."

Vanessa MOUSSAVOU Graduate: Bachelor’s in Economics

Licence in Economics prepares students for a wide range of careers by equipping them with essential work methods, logical reasoning, and the core tools of Economic Sciences. It helps develop analytical, reflective, and adaptive skills needed in today’s job market. Additionally, it fosters a general understanding of economic, political, and social fields, enabling students to grasp contemporary economic issues and organizational management. The degree provides a comprehensive education in economics and management, offering students deep insight into economic mechanisms and the behavior of economic actors, while introducing them to related disciplines such as law, management, and sociology.

AOUINI Ghofrane Engineering National Diploma in Computer Systems and Networks

The Engineering Program in Computer Systems and Networks is integral at all levels of a company. IT professionals work across multiple areas, including information system design and administration, application development, data collection and storage, and industrial system development. They also help harness opportunities presented by the cloud, artificial intelligence, and big data, playing a crucial role in digital transformation. I particularly appreciate the relational aspect of this degree, as I frequently collaborate with other colleagues. This program allows me to feel both useful and essential within my company.

Mohamed Khalil Ben ABDELGHAFAR Licence in Business Information System

Hired two months after earning my degree, I now oversee compliance with the Information Systems Security Policy for a major banking group. My role involves enforcing IT security rules, assessing adherence to these rules, and monitoring corrective actions where compliance is lacking. It’s a fascinating job that requires solid technical knowledge to engage with colleagues who’ve been in the field for over 15 years. My Licence's in Computer Science: Enterprise Information Systems has helped me: - Acquire a wide range of skills and grow professionally alongside trained colleagues. - Attain the status of a development engineer and broaden my job search options.

Private Faculty of Management Sciences 
and Technology

Contact

© 2023, DNDSERV. All rights reserved.

Skip to content